Fractional CMO & Growth Strategist
20+ years building and scaling revenue-led marketing functions across SaaS, fintech, property, and services — from strategy to execution.
About
I'm a commercially driven marketing executive who operates at the intersection of strategy, execution, and revenue — translating business vision into measurable pipeline growth, customer acquisition, and retention outcomes.
Expert at designing full-funnel growth engines, integrating AI-driven marketing automation, and leading high-performing teams across B2B and B2C environments.
Known for turning underperforming or undefined marketing functions into structured, data-led revenue machines — with board-level strategic thinking and hands-on execution capability.
Core Competencies
"Turning underperforming marketing functions into structured, data-led revenue machines — with board-level thinking and hands-on execution."
Trudi McConnell · Fractional CMO
Selected Work
SaaS / Fintech
Australia
Full go-to-market strategy and product launch. Automated CRM journeys delivering 85% engagement across 231+ adviser accounts.
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Blockchain / Art Tech
Global
Global GTM for NFC art authentication. B2B funnel targeting luxury brands, galleries, and fashion houses with fashion week activations.
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MedTech / SaaS
Australia / Asia
Brand repositioning for dual B2B/B2C markets. Full website, product landing pages, B2B distributor pipeline, and SEO/AEO content.
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Marketplace / Events
South Africa
Two-sided marketplace launch for artists and venues. Full brand identity, dual acquisition funnels, and PR rollout.
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Healthcare
Australia
B2C go-to-market for allied health. Content funnel, local SEO, membership portal, and cross-platform social launch.
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Art / Marketplace
Global
Creator-to-market connecting Indigenous artists with ethical global buyers. Sydney Fashion Week activation and B2B gallery pipeline.
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Arts, Culture & Entertainment
Australia
B2C and B2B go-to-market for Australia's bush dance revival. UGC-driven social campaigns, sponsor acquisition funnels, and SEO-optimised event site.
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Wellness / Beauty
Australia
Full brand identity, conversion-optimised website, local SEO, and email retention sequence. Referral program and booking funnel.
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Residential Development
Australia · $1.2M+ Budget
Marketing for one of Australia's largest private residential developers. Increased GRV by 32% and reduced cost-per-lead by 33%.
Luxury Residential
Queensland · Up to AUD $1B
Award-winning campaigns for landmark luxury developments. Elevated brand prestige across a competitive Queensland market.
Commercial & Residential
National · Village Palm Beach
Residential project marketing including Village Palm Beach. Campaign delivery, sales reporting, and investor communications nationally.
National Developer
Gold Coast · National
Launched Regatta Gold Coast and multiple residential land and housing developments nationally. Improved sales velocity and builder partner engagement.
Affordable Housing
Queensland · $130M+ Portfolio
$130M+ residential housing portfolio. Presold developments via B2B strategy targeting government and housing providers.
View ProjectReal Estate Network
New Zealand · 42 Franchises
National marketing for NZ's premier real estate network. NZD \$1M+ monthly media spend across 42 franchises and 180+ agents.
NFP / Advocacy
South Africa
Rebranded national organisation. Managed 10,000+ CRM, PR, whitepaper series, and donor acquisition funnel.
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Events
South Africa
Positioned as Africa's leading liberty conference. Speaker acquisition, sponsor funnel, and campaigns driving ticket sales.
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Financial Services
Australia
20% client growth in 6 months via CRM build-out, campaign strategy, and targeted content marketing.
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Founder-Led / Beauty
Australia · $1.4M Revenue
Built from $5K acquisition to $1.4M+ revenue. 93% client retention rate. Successfully exited in 2021.
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Open to global remote and hybrid executive roles. Available for fractional, consulting, and project-based engagements.